Most cold email campaigns treat every lead the same. Everyone gets the same follow-ups, on the same schedule, whether they ignored your first email or read it three times.
But some leads are clearly paying attention. They open your emails again and again, or open more than one email in your sequence. Those are the people most likely to reply, and they deserve more than another automated follow-up.
Today we’re launching High Intent Leads in Deliveryman.ai. It shows you which leads are most engaged with your campaign, so you can follow up with them personally while their interest is high.
What High Intent Leads does
Deliveryman.ai watches how each lead engages with your campaign. When a lead opens your emails multiple times, or opens more than one email in your sequence, we flag them as High Intent.
You’ll see it in three places:
- The High Intent badge. A blue badge appears next to the lead’s email address in your Campaign Leads table. Hover over it to see why the lead was flagged.
- The High Intent filter. Next to the All and Sent filters, a new High Intent filter shows only your most engaged leads.
- The lead’s side drawer. Click any High Intent lead to open their details and send them a manual follow-up.
How to follow up with High Intent Leads
The whole workflow takes a few clicks:
- Open any campaign and go to the Leads tab.
- Click the High Intent filter to see only your most engaged leads.
- Click a lead to open the side drawer.
- Click Send Manual Email. This opens the conversation in your Master Inbox, ready for your reply.
- Write a personal follow-up. You can choose which mailbox sends it, add CC recipients and include your signature.
Your manual email is sent in the same thread as your campaign emails, so the lead sees one continuous conversation.
Why you can trust the signal
Open data is noisy on most cold email platforms. Email security systems, privacy tools and bots open emails automatically, which makes leads look more engaged than they are.
Deliveryman.ai’s Trusted Open Tracking filters out likely bot and automated opens. High Intent Leads is built on those trusted opens, so a flagged lead reflects a real person reading your emails, not a security scanner.
Timing matters too. A lead who just opened your email for the third time is thinking about your offer right now. A personal reply at that moment lands very differently from an automated step a few days later.
Tips for following up with high-intent leads
- Check the filter daily. Engagement fades fast. Make reviewing your High Intent leads part of your morning routine.
- Keep it short and personal. Don’t re-pitch. Mention something specific about their company and ask one simple question.
- Make the next step easy. Offer a quick call, a relevant case study or a short demo, whatever is lowest effort for them.
- Don’t mention tracking. Never say “I saw you opened my email.” Let your timing do the work.
- Send from the same mailbox. Replying from the mailbox that sent the campaign keeps the conversation consistent and recognisable.
Get started
High Intent Leads is available now in every Deliveryman.ai campaign. To use it:
- Turn on open tracking in your campaign settings. High Intent Leads relies on open data.
- Send HTML emails. Open tracking doesn’t work with plain text emails, so High Intent Leads isn’t available for plain text campaigns.
Open any active campaign, click the High Intent filter and see who’s ready for a conversation.
Log in to Deliveryman.ai to try it today.
